At Paradise Plumbing, we’ve always believed in getting the job done right the first time. From boiler installations in Easthampton to leak repairs in Quogue, we’ve built a reputation for honesty, professionalism, and service.
But for years, that reputation lived only offline. We weren’t showing up on Google. Our website didn’t bring in leads. And we were basically invisible to anyone who didn’t know our name.
Then came the turning point.
We decided it was time to stop being the best-kept secret in Southampton and start being the first name people see when they search for a “plumber near me.”
Step 1: Fixing Our Google Business Profile
Our Google Business Profile (GBP) was there, but it wasn’t doing anything for us. It had outdated hours and no photos. Also, we didn’t have many reviews from the latest years.
Oastreck’s Google Maps Optimization helped us completely rebuild it:
- Added high-quality, real photos of our work
- Updated our services (boiler installation, drain cleaning, emergency repairs, and many more)
- Optimized our description with actual keywords customers were searching
- Added service areas like Southampton, Quogue, Easthampton, Shirley, and more
- Set up a system for collecting new Google reviews every time we complete a job
The result? We started appearing in the top 3 results on Google Maps for keywords like:
- “Emergency plumber Easthampton”
- “Boiler repair near me”
- “Drain cleaning in Shirley”
That alone changed everything. But we didn’t stop there.
Step 2: Rebuilding Our Website From the Ground Up
Our old website had many holes to fill in. It wasn’t mobile-friendly and had many issues do it didn’t convert.
Oastreck rebuilt it with purpose:
- Fast, mobile-optimized, and clean design
- A dedicated page for each core service (plumbing, heating, boiler installs, emergency repair)
- Geo-specific pages for every town we serve
- A contact form that worked and showed up on every page
- Proper meta titles, alt texts, schema, and on-page SEO everywhere
Now when someone searches for “plumber in Quogue,” not only do we show up on Maps—we also show up in the organic results with a clean, helpful site that encourages them to call.
Step 3: Consistent SEO Work That Pays Off Month After Month
SEO isn’t magic. It’s steady, strategic work. And Oastreck keeps showing up.
Each month, they:
- Add blog posts targeting local plumbing issues and seasonal services
- Track our keyword rankings in each service area
- Optimize underperforming pages
- Keep adding internal links, service updates, and fresh content
Now, Paradise Plumbing is showing up for:
- “Affordable plumber Southampton”
- “Boiler installation Quogue”
- “Emergency plumbing Easthampton”
- “Pipe burst repair Shirley” and much more
And the best part? These leads are free. We haven’t had to run paid Google ads in months.
Building Long-Term Equity
This isn’t just about getting a few calls. Our website and map listings are now assets. They build trust. They generate referrals. And they keep working 24/7, even when we’re asleep.
We’ve seen more than 300% increase in organic calls over the last 6 months. Our close rate is higher. And we’re spending less money chasing leads.
Final Thoughts
Paradise Plumbing isn’t a huge company. We’re a small, skilled team that loves what we do. But with the right digital strategy, we now compete with franchises and big-budget competitors—and win.
If you’re a local home service business trying to figure out how to finally show up, get calls, and grow don’t reinvent the wheel. Just do what we did.
Work with people who understand how local search works. For us, that partner was Oastreck. And they’re still helping us grow every single month.
